Privacy Policy

Effective Date: 3/19/26

We at Hudu Technologies, Inc. (“Hudu,” “we,” or “us”) respect your privacy and are committed to protecting it. This notice describes the types of information we may collect from you or that you may provide to us, and how and why we collect, store, use and/or share (“process”) that information.

This notice applies to information we collect:

On this website and through our mobile applications (our “Sites”).
In email and other electronic messages with you.
Through your use of our Sites, products, and cloud services (the “Services”).
When you interact with our advertising and applications on third-party websites, services, and social media.

This notice does not apply to:

Information collected by Us, when offline or through any other means not described above;
Information collected by any third party, including through any application or content that may link to or be accessible from our Sites; or
Any documents or data stored by you or your authorized users in a hosted instance of Hudu, which is instead governed by our Terms of Service.

Questions or concerns? Reading this notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at security@hudu.com.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Sites and Services, we may process information by which you may be personally identified (“personal information”) depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? We do not knowingly process sensitive personal information, such as Social Security Numbers, precise geolocation, or health data.

Do we receive any information from third parties? We may receive information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about information collected from other sources.

How do we process your information? We process your information to provide, improve, and administer our Sites and Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We implement commercially reasonable safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is entirely risk-free, so we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. For more information, please visit our Trust Center available at https://compliance.hudu.com.

Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a support ticket at https://support.hudu.com/, or by contacting us at security@hudu.com. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the privacy notice in full.

SUMMARY OF KEY POINTS

Table of Contents

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE PROCESS YOUR INFORMATION?

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

5. HOW LONG DO WE KEEP YOUR INFORMATION?

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

7. DO WE COLLECT INFORMATION FROM MINORS?

8. DO WE MAKE UPDATES TO THIS NOTICE?

9. UNIVERSAL OPT-OUT MECHANISM

10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

11. WHAT ARE YOUR ADDITIONAL PRIVACY RIGHTS?

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us in order to provide you with the requested Services.

We collect personal information that you provide to us when you register on our Sites, express an interest in our Services, or otherwise contact us. The information you supply helps us provide our Services and respond to your requests. All personal information you provide to us must be true, complete, and accurate. Supplying your personal information is entirely voluntary, but if you do not supply the information we need, we may be unable to provide you with our Services. The following provides examples of the type of information that we collect from you and how we use that information.

Context	Types of Information	Primary Purpose of Collection
Account Registration	We collect contact information when you create an account, such as your name, email address, mailing address, zip code, telephone number, and username or other online identifiers. We also collect information relating to the actions that you perform while logged into your account.	We use this information to provide our Services and account-related functionality, such as account maintenance, billing, and support. We may also use your account information to contact you about additional Services in which you may be interested.
Payment Detail	We collect information necessary to process your payment for billing purposes, such as your payment card number, expiration date, billing address, and security code. All payment detail is stored by Stripe according to its privacy notice here: https://stripe.com/privacy.	We use this information to process payments and provide our Services to you.
Feedback and Support	If you provide us feedback or contact us for support, we will collect your name, e-mail address, and other account details you supply to us. We may also collect information concerning your use of the Services.	We use this information to receive and act upon your feedback or issues, such as to develop new ways to meet our customers' needs, to improve our business, and to support your use of the Services.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and browser and device characteristics — is collected automatically when you visit our Sites or use our Services. This information may be used to offer, improve, and advertise our Services.

We automatically collect certain information when you visit our Sites and use our Services. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies. We may use this information to better understand users who are interested in our Sites and to advertise our Services. The following provides examples of the type of information that we collect automatically from visitors to our Sites:

Context	Types of Information	Primary Purpose of Collection
Website interactions	We use technology, including cookies and pixels, to monitor how you interact with our Sites and Services. This includes which pages you visit, which links you click on, and information that you type into our online forms.	We use this information to understand how you interact with our Sites and Services, to understand your preferences, to improve our Sites and Services, and to detect and prevent fraud or security concerns.
Device information	We collect device data about your computer, phone, tablet, or other device you use to access our Sites and Services. This information includes your IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.	We use this information to understand how you interact with our Sites and Services, to maintain the security of our Sites and Services, and to improve our Sites and Services.
Geolocation information	We collect location data such as information about your device's location, but do not knowingly collect or process precise geolocation data. How much information we collect depends on the type and settings of the device you use to access our Sites and Services. We may use GPS and other technologies to collect geolocation data that tells us your current location based on your IP address.	We use this information to provide our Sites and Services to you and for analytics purposes. You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
Email interconnectivity	If you receive email from us, we use certain tools to capture data related to when you open our message or click on any links or banners it contains.	We use this information to understand how you interact with our communications to you.
Web logs	We collect diagnostic, usage, and performance information when you access or use our Sites and Services. This information may include your IP address, device information, browser type, settings, date/time stamps, and other information about your activity on our Sites and Services.	We use this information to monitor our networks, provide and maintain functionality and security of our Sites and Services, and respond to your requests for support.
Third-Party Cross-Site Tracking	We participate in behavior-based advertising, which means that a third-party (e.g. Google, Meta, and LinkedIn) uses technology to collect information about your use of our Sites so that they can provide advertising about products and services tailored to your interests on our Sites or other websites. The collected information may include your browsing history, search history, online behavior, and interactions with our and other websites and advertisements.	We use this information to engage in behavior-based advertising and capture analytics on the use of Sites.

Information collected from other sources

In Short: We may collect data from public databases, marketing partners, and other outside sources.

In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes:

Context	Types of Information	Primary Purpose of Collection
Google Pixels	Collects data about user behavior, such as page views, ad impressions, and conversions, which can be used for analytics, ad targeting, and other marketing purposes.	We use this information to engage in behavior-based advertising, capture analytics on the use of Sites, and market to you.
Reddit Pixels	Website actions: Including purchases, sign-ups or other activity within your website that you pre-define. Advanced matching parameters: Including without limitation email addresses, cookie IDs, and device IDs.	We use this information to engage in behavior-based advertising, capture analytics on the use of Sites, and market to you.

Information collected from other sources

In Short: We may collect data from public databases, marketing partners, and other outside sources.

Context	Types of Information	Primary Purpose of Collection
Google Pixels	Collects data about user behavior, such as page views, ad impressions, and conversions, which can be used for analytics, ad targeting, and other marketing purposes.	We use this information to engage in behavior-based advertising, capture analytics on the use of Sites, and market to you.
Reddit Pixels	Website actions: Including purchases, sign-ups or other activity within your website that you pre-define. Advanced matching parameters: Including without limitation email addresses, cookie IDs, and device IDs.	We use this information to engage in behavior-based advertising, capture analytics on the use of Sites, and market to you.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for marketing purposes with your consent.

In addition to the purposes and uses described above, we use information in the following ways:

To identify you when you visit our Sites or use our Services.
To provide, maintain, and improve our Sites and Services.
To conduct statistical, marketing, and demographic analyses of our users and their interactions with our Sites and Services.
To respond to inquiries related to support.
To send marketing and promotional materials.
To comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies.
To enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To fulfill any other purpose for which you provide it.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you register an account to receive our Services, we collect your information to provide the Services to you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your subscription. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to provide the service you purchased, our obligations under law, and/or our legitimate interest in conducting our business.

Messages from Us. Upon registering with our Services, you may begin receiving communications from us. If you have signed up for any of our automated account services, you may receive transactional emails, text messages, or push notifications regarding the status of your account, confirmations, notices of expiration and renewal and other related electronic correspondence. To stop receiving push notifications, please adjust the settings on your smart phone, tablet, or other device. You may stop receiving emails and text messages by following the “Unsubscribe” or “Stop” instructions provided to you; however, we will still communicate with you in connection with servicing your account, fulfilling your request, or about any promotion, service, or program in which you have elected to participate.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access, collect, or store information. The technologies we use for this automatic data collection may include:

Cookies. We and third-party vendors, including Google, Reddit, Meta (Facebook), Microsoft, and LinkedIn, may use first-party cookies (such as the Google Analytics and Meta Pixel cookies) and third-party cookies (such as the AdWords & DoubleClick cookie) to inform, optimize, and serve advertising based on visits to our website; and to report how our advertising impressions, other uses of advertising services, and interactions with these advertising impressions and advertising services are related to visits to our site. A cookie is a small file placed on the hard drive of your computer or mobile device. You may refuse to accept cookies by activating the appropriate setting on your Internet browser or adjusting your privacy settings. However, if you select to decline cookies you may be unable to access certain parts of our Sites. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you direct your browser to our Sites. For more information, visit http://optout.networkadvertising.org
Clear GIFs, Pixel Tags, and Web Beacons. Pages of our Sites and our e-mails may contain small electronic files, typically a one-pixel transparent image located on a webpage or email, that permit Hudu to count users who have visited those pages or opened an email and for other related website statistics purposes (for example, recording the popularity of certain website content and verifying system and server integrity).
Google Analytics. We use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics to serve more relevant advertising experiences across the web based on previous visits to our website. Our Sites use the following Google Analytics features based on Display Advertising: Remarketing, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. We utilize these services to serve more relevant advertising experiences across the web based on previous visits to our website.

Third Party Use of Tracking Technologies. Some content or applications, including advertisements, on our Sites are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers such as Amazon, Google, and Meta (Facebook/Instagram). These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. For information concerning our security practices and compliance measures, please visit our Trust Center available at https://compliance.hudu.com/

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Sites and Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

The transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Sites. We implement commercially reasonable organizational and technical safeguards… However, no method of transmission over the internet or electronic storage is entirely risk-free, so we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes.

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using our Sites and Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected without verification of parental consent, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@hudu.com.

8. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be identified by the Modified date and will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification through the Services or by email. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

9. UNIVERSAL OPT-OUT MECHANISM

Global Privacy Control (GPC) is a browser setting that notifies websites of a user’s privacy preferences, such as not to share personal data without their consent, by sending a signal to each website a user visits. Our Sites and Services are configured to honor your GPC preferences to opt-out of Targeted Advertising. Recognition of this signal applies only to the specific device and/or browser that communicates the signal and does not cross over to all devices/browsers you use to access our Sites and Services.

10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at support@hudu.com. Please note that some of these rights may vary depending on your country, province, or state of residence.

Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying "STOP."
Access To Your Personal Information. You have the right to request access to personal information we hold about you. Specifically, you have the right to request access to information about the categories of personal information concerned and categories of recipients to whom the personal information has been or will be disclosed, and the sources from which we receive that personal information among other information. You generally have the right to receive this personal information, in a structured, commonly used, and machine-readable format so you can transmit this personal information to another entity.
Changes/ Corrections To Your Personal Information. We rely on you to update and correct your personal information. Most of our Sites allow you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law. If our Site does not permit you to update or correct certain information, please contact us at the address described below.
Deletion Of Your Personal Information. Typically, we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. You may, however, request information about how long we keep a specific type of information, or request that we delete your personal information by contacting us at the address described below. In addition, we may keep your personal information in archival or backup systems, as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements.
Opt-Out of the Sharing of Other Personal Information. We do not sell personal information for monetary consideration. Our use of cookies, pixels, and other tracking technologies may be deemed a "share" or “sale” of personal information under applicable law and in this context means cross-contextual behavioral advertising. You may elect to opt out of the future use of cookies and similar technologies for these purposes by clicking the "Your Opt-Out Rights” button at the footer of our Site. If you previously gave consent to these uses and wish to withdraw that consent, please contact us at support@hudu.com or as otherwise described in this Policy.
- The disclosure of the following categories of personal information may be considered a "share" or "sale": direct identifiers, device information, geolocation data, internet and other electronic activity information (including across sites and over time).
- The personal information considered above is disclosed to the following categories of third parties: social media platforms and networks, data brokers, and advertising partners or platforms.
Opt-Out of Targeted Advertising. Our use of cookies or other tracking technologies may be considered "targeted advertising" under applicable law. If you would like to opt out of future use of these technologies for targeted advertising, please click the "Your Opt-Out Rights” button at the footer of our Site. If you previously gave consent to these uses and wish to withdraw that consent, please contact us at support@hudu.com or as otherwise described in this Policy.
Withdrawing Your Consent. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us or adjusting your privacy settings. However, please note this will not affect the lawfulness of the processing before withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Objection to Processing or Revocation Of Consent. In certain circumstances, you may object to processing of your personal information. If you revoke your consent for the processing of personal information then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity. You may revoke consent to processing (where such processing is based upon consent) by contacting us at the address described below.
Non-discrimination. We do not discriminate against consumers who exercise any of their rights described in this Privacy Notice, nor do we retaliate against employees who exercise these rights. However, we may require the use of your personal information to provide access to our Services. Therefore, when you exercise your rights, you may lose access to certain aspects of the Services that require your personal information. We also may charge a different price or provide a different level of service when such differences are part of a bona fide premium feature subscription or other program permitted by applicable law.
Right to Consent to or Limit the Use of Your Sensitive Personal Information. We do not process sensitive personal information.

Verification process. We must be able to verify your identity to make sure you are the person about whom we have collected personal information or an authorized representative. Depending on the type of request, we may conduct the verification process by email or phone using information that matches our records. The information you must provide as part of the verification process may include name, contact information (such as email address or phone number), relationship with us, and residency. We may also ask for additional information as needed based on your relationship with us.We will only use this additional personal information to verify your identity or authority to make the request.You may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must (1) provide that authorized agent written and signed permission to submit such request, and (2) verify your own identity directly with us.

Right to Appeal. In some cases, we may limit or deny your requests to access, modify, or delete your information, or to revoke consent or object. This may occur because the law permits or requires us to do so, or if we are unable to adequately verify your identity.If we decide not to act on your request, we will respond to you with our basis for denial.You have the right to appeal our decisions about your privacy requests. If you would like to appeal a decision regarding your privacy request, please contact us. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. Additionally, you may contact the Attorneys General Office of your state of residence.

11. WHAT ARE YOUR ADDITIONAL PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.

In some regions, applicable data protection laws provide you additional privacy rights. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided below.We will consider and act upon any request in accordance with applicable data protection laws.

See location specific privacy rights.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) at:

Hudu Technologies, Inc.
Fort Collins, CO, United States
security@hudu.com

If you are a resident in the European Economic Area or Switzerland, we are the "data controller" of your personal information. We have appointed Adam Brogden to be our representative in the EEA and Switzerland. You can contact them directly regarding our processing of your information, by email at contact@gdprlocal.com, by visiting https://hudutechnolo g iesinc.g dprlocal.com/eu, by phone at + 353 15 549 700, or by post to:

Instant EU GDPR Representative Ltd.
Office 2 12A Lower Main Street
Dublin, Lucan Co X5P8 Ireland

If you are a resident in the United Kingdom, we are the "data controller" of your personal information. We have appointed Adam Brogden to be our representative in the UK. You can contact them directly regarding our processing of your information, by email at contact@gdprlocal.com, by visiting https://hudutechnolo g iesinc.g dprlocal.com/uk, by phone at + 441 772 217 800, or by post to:

GDPR Local Ltd.
1st Floor Front Suite 27-29 North Street
Brighton BN1 1EB England